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Caveat Emptor – again!

Our last post was about labelling of organic salmon.

Perhaps a few words about labelling of wild salmon might be helpful.

With Wild Atlantic Salmon being so scarce this year, if you are looking for the genuine Irish Smoked Wild Atlantic Salmon this Christmas do make sure that it is what you think it is! Flying out of Dublin Airport recently, I saw Smoked Wild Salmon in the shop and if I didn’t know better, I would have assumed that it was Wild Irish Atlantic Salmon. But it wasn’t!

It was wild pacific salmon, shipped half way round the world, smoked in Ireland and sold as Smoked Wild Salmon. Technically correct, but I don’t think that’s the point.

It is highly misleading. And how did I know that it was from the pacific? Under labelling regulations, we have to put on the label one of several options for describing the origin of the fish. In this specific case, you can either put the “Caught in FAO Area 67” or “Caught in North West Pacific”. In this case the smokers preferred to hide the origins under the code so that unsuspecting shoppers wouldn’t know that it wasn’t Irish.

Is it Smoked Irish Salmon or Irish Smoked Salmon? Caveat Emptor!

[tags] wild salmon, wild atlantic salmon, smoked salmon, Dublin Airport, labelling regulations[/tags]

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